03 — Social
Social
Organic social with a point of view, a cadence, and a path back to the site.
What the work is for
- A voice that sounds like the company on its best day.
- A cadence the team can keep.
- Posts that point somewhere, not a feed that only performs for itself.
How it runs
01
Pick the rooms
Two channels done properly beat six channels abandoned.
02
Write the pillars
Proof, teaching, and offers. Everything else is optional.
03
Keep the trail
The best posts get a page, an email, or a conversation to land on.
Questions
Do you post every day?
Only if the channel and the team can support it. Frequency is a choice in the proposal, not a badge of seriousness.