Analytics

What the work is for

• A short list of events that match the business.
• Numbers the team trusts enough to make a decision.
• A meeting that ends with a change, not a tour of charts.

How it runs

1. 01

   Write the questions

   Five questions the business needs answered. Everything else is optional.

2. 02

   Trust the events

   We check that a lead, a purchase, or a booked call is the thing being counted.

3. 03

   Narrate the month

   What changed, what it cost, and the one move we recommend.

Questions